ABOUT SUSAN BARCLAY

Growing up surrounded by the beauty of Northern California, I spent most of my time as a child exploring the hills around my home. At an early age, my interest in the shapes and structures of the natural world, and the encouragement of my artistic parents and siblings, led me to explore my own creativity in a variety of mediums. For the last two decades, I've had the pleasure to work as a graphic designer, collaborating with amazing clients and helping turn their visions into reality. I am truly grateful to work with such a variety of talented people in the creative community.

I spend my free time gardening, surfing, hiking and making jewelry. 

PROFESSIONAL EXPERIENCE

Clients:

Houghton Mifflin Harcourt

Scholastic, Inc.

Teaching Channel

Stanford Jazz Workshop

San Jose Jazz

Blue Bear School of Music

Math Solutions

 

Professional Expertise:

Marketing & Communications • Graphic Design: Online and Print • Copywriting/proofreading • Customer Service/Vendor Relations • Project Management • HTML/CSS for Email & Web • Employee Management • Non-Profit Organizations • Business Administration

Technical Expertise:

Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat Pro • HTML and CSS • WordPress • WIX • Various CMS • Print and Pre-press Production • Mac and PC platforms • Microsoft Suite: Word, Excel, Outlook, PowerPoint • MailChimp 

PROFESSIONAL EXPERIENCE

 

Barclay Design, Santa Cruz, CA  |  April 2009 – Present

Owner: Graphic Designer, Copywriter/Editor, Project Manager

 

Marketing and design solutions for small businesses and non-profit organizations. Specializing in: direct-mail and email design; product and service catalog design; book cover and book interior design; copywriting and proofreading; and project management.

 

Extensive experience in design and marketing for the education and non-profit markets. 

 

 

Math Solutions, Sausalito, CA  |  May 2001 – May 2009

 

+ Creative Services Manager  |  October 2007– May 2009

Responsible for the creation, project management, and design of all direct mail and email campaigns (10+ campaigns annually). Assisted in hiring, trained and led a two-person creative team. Managed ongoing development of corporate web site, including content revisions, technical implementation and design. Managed quarterly online newsletter design and production with distribution to 40,000+ subscribers. Designed and managed development and production of two annual products and services catalogs. Contributed to package design for multimedia product and book cover design. Built strong relationships with vendors and independent contractors.

 

+ Web Site Manager  |  July 2006 – October 2007

Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Managed quarterly online newsletter development and production with distribution to 40,000+ subscribers. Managed, designed and produced all email marketing campaigns. Developed and maintained successful partnerships with vendors.

 

+ Webmaster/Graphic Designer  |  March 2003 – June 2005    

Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Managed quarterly online newsletter development and production with distribution to 40,000+ subscribers. Managed, designed and produced direct mail and email marketing campaigns. Developed and maintained successful partnerships with vendors. Managed the initial phase of companys web site redesign, leading a cross-functional team of editorial, sales and creative staff, and contractors. Designed and managed development and production of two annual products and services catalogs.

 

+ Marketing Coordinator  |  May 2001 – February 2003

Designed printed marketing material. Assisted with design and production of tradeshow booth materials and helped coordinate material delivery and set up. Coordinated all direct mail campaigns, from culling lists to delivery of material to mail house. Maintained marketing database.                 

 

 

Freelance Graphic Designer, Novato, CA |  1998 – 2000

                                   

Designed direct-mail pieces, brochures, and catalogs for more than a dozen clients. Designed and developed websites. Established and maintained excellent relationships with vendors and subcontractors. 

EDUCATION

 

Platt College  |  April 1996 – November 1998    

Certificate in Graphic and Multimedia Design

 

PROFESSIONAL ASSOCIATIONS

Member, Graphic Artists Guild

Member, Visual Media Alliance

Member, National Association of Professional Women

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