Clients include:
EdgeMakers
Blue Bear School of Music
Teaching Channel
Houghton Mifflin Harcourt
Math Solutions
Scholastic, Inc.
Stanford Jazz Workshop
San Jose Jazz
Expertise in:
Leadership • Relationship Management • Communication • Customer Service • Project Management • Problem Solving • Proofreading • Copywriting • Print Design & Production • Adobe CC Expert: Illustrator, Photoshop, Indesign, Dreamweaver • Basic Website Development & Maintenance • HTML • CSS • WIX • Wordpress • Various CMS
PROFESSIONAL EXPERIENCE
Barclay Design, Santa Cruz, CA | April 1998 – Present
Designer / Principal
Marketing and design solutions for small businesses and non-profit organizations. Specializing in: direct-mail and email design; product and service catalog design; book cover and book interior design; copywriting and proofreading; and project management.
Extensive experience in design and marketing for the education market.
Math Solutions, Sausalito, CA | May 2001 – May 2009
+ Creative Services Manager | October 2007– May 2009
Responsible for the creation, project management, and design of all direct mail and email campaigns (10+ campaigns annually). Assisted in hiring, trained and led a two-person creative team. Managed ongoing development of corporate web site, including content revisions, technical implementation and design. Managed quarterly online newsletter design and production with distribution to 40,000+ subscribers. Designed and managed development and production of two annual products and services catalogs. Contributed to package design for multimedia product and book cover design. Built strong relationships with vendors and independent contractors.
+ Web Site Manager | July 2006 – October 2007
Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Managed quarterly online newsletter development and production with distribution to 40,000+ subscribers. Managed, designed and produced all email marketing campaigns. Developed and maintained successful partnerships with vendors.
+ Webmaster/Graphic Designer | March 2003 – June 2005
Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Managed quarterly online newsletter development and production with distribution to 40,000+ subscribers. Managed, designed and produced direct mail and email marketing campaigns. Developed and maintained successful partnerships with vendors. Managed the initial phase of companys web site redesign, leading a cross-functional team of editorial, sales and creative staff, and contractors. Designed and managed development and production of two annual products and services catalogs.
+ Marketing Coordinator | May 2001 – February 2003
Designed printed marketing material. Assisted with design and production of tradeshow booth materials and helped coordinate material delivery and set up. Coordinated all direct mail campaigns, from culling lists to delivery of material to mail house. Maintained marketing database.
California Rag Company, San Rafael, CA | June 1997 – May 2001
Business Partner
Helped establish and grow a clothing recycling business responsible for re purposing hundreds of tons of used clothing each year. Developed lasting relationships with clients and vendors. Designed, wrote copy for and produced all marketing material, including corporate identity, brochures, package design and company web site.
GR Media, Novato, CA | April 1999 – October 1999
Graphic Designer/Production Designer
Collaborated with creative director to produce print material and web sites. Worked closely with clients to develop effective design solutions to fit their needs. Responsible for production work on large corporate web sites. Assisted with copywriting for marketing material.
Platt College, San Francisco, CA | December 1998 – March 1999
Teacher’s Assistant
EDUCATION
Platt College | April 1996 – November 1998
Certificate in Graphic and Multimedia Design
PROFESSIONAL ASSOCIATIONS
Member, Graphic Artists Guild
Member, Visual Media Alliance
ABOUT SUSAN BARCLAY
Growing up surrounded by the beauty of Northern California, I spent most of my time as a child exploring the hills around my home. My interest in the shapes and structures that occur in the natural world, in addition to influences of incredibly artistic parents and siblings, eventually led me to a career in graphic design. For nearly two decades I've had the opportunity to collaborate with many amazing clients, bringing my creative eye to their vision. Working with such a variety of talented people is a wonderful gift.
I spend my free time enjoying music, mountain biking, surfing, and walking in the redwoods with my dog Lucy.