For more than a decade, Barclay Design has helped clients communicate their message to the world. From strategic planning to print and web design and production, we are a full-service studio offering our expertise to help you every step of the way.
Best known for clean, understated style, we collaborate with clients to meet and exceed their needs and expectations in print and web design. Services include:
• Email and eNewsletter Design
• Website Design and Maintenance
• Direct Mail Postcard and Brochure Design
• Book Cover and Interior Design
• Trade Show Display Design
• Expert Design and Marketing Project Management
With Barclay Design you will receive design touted for its form and function, a meticulous focus on details, and attentive customer service.
Let us create for you design that works.
"Susan showed a keen eye for our needs, and her attention to detail gave me peace of mind allowing me to focus on the larger priorities of our marketing strategy. Susan's own marketing experience gives her an edge that many of her competitors lack."
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"Susan is the complete package-from strategy to design to implementation. She is the ultimate professional and has the rare quality of being service oriented in every aspect of her work."
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"Susan is an absolutely first-rate designer. She is imaginative and creative, sharp, professional, responsive, cordial, and exceptionally fun to work with."
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PROFESSIONAL EXPERIENCE
Barclay Design, Capitola, CA | April 1998– Present
Designer / Principal
+ Marketing and design solutions for small businesses: Specializing in brand development and full-service creative and marketing project management, including: strategic planning; development and production of printed materials and web sites; and management, design and production of direct mail and email campaigns.
+ Book design: Book cover and interior design.
Math Solutions, Sausalito, CA | May 2001 - May 2009
+ Creative Services Manager | October 2007– - May 2009
Responsible for the creation, project management, and design of all direct mail and email campaigns. Assisted in hiring, trained, and led a two-person creative team. Managed ongoing development of corporate web site, including content revisions, technical implementation and design. Project managed quarterly online newsletter production with distribution to 40,000+ subscribers, as well as production and design of annual product and services catalog. Contributed to package design for multimedia product and book cover design. Built strong relationships with vendors and independent contractors.
+ Web Site Manager | July 2006– - October 2007
Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Project managed quarterly online newsletter production with distribution to 40,000+ subscribers. Project managed, designed and produced all email marketing campaigns. Developed and maintained successful partnerships with vendors.
+ Webmaster/Graphic Designer | March 2003– - June 2005
Managed development of corporate web site, including content revisions, technical implementation, design and ongoing site maintenance. Project managed quarterly online newsletter production with distribution to 40,000+ subscribers. Project managed, designed and produced direct mail and email marketing campaigns. Developed and maintained successful partnerships with vendors. Managed the initial phase of company’s web site redesign, leading a cross-functional team of editorial, sales and creative staff, and contractors. Project managed design and production of annual products and services catalogs.
+ Marketing Coordinator | May 2001– - February 2003
Designed printed marketing material. Assisted with design and production of tradeshow booth materials and helped coordinate material delivery and set up. Coordinated all direct mail campaigns, from culling lists to delivery of material to mail house. Assisted with maintenance of marketing database.
California Rag Company, San Rafael, CA | June 1997 - –May 2001
Business Partner
Helped establish and grow a clothing recycling business responsible for re purposing hundreds of tons of used clothing each year. Developed lasting relationships with clients and vendors. Designed, wrote copy, and produced all marketing material including corporate identity, brochures, package design, and company web site.
GR Media, Novato, CA | April 1999 - –October1999
Graphic Designer/Production Designer
Collaborated with creative director to produce print material and web sites. Worked closely with clients to develop effective design solutions to fit their needs. Responsible for production work on large corporate web sites. Assisted with copy writing for marketing collateral.
Platt College, San Francisco, CA | December 1998– - March 1999
Teacher’'s Assistant
Austin Knight, Sausalito, CA | February 1998– - August 1998
Desktop Publishing, Project Management
EDUCATION
Platt College | April 1996– - November 1998
Certificate in Graphic and Multimedia Design
Susan teamed up with me to do a series of projects over three years. Smart and organized, Susan never buckles under pressure, always remains clear-minded and kind: a rare and admirable trait. She has a designer's eye but is also open to ideas, for which she clearly details the action steps. She's in control and will guide you with such insightful kindness and she can collaborate. Then, when life throws curve balls (as we all know too well in the creative business) she is flexible, thoughtful and quick to make adjustments. In the end, you will have, in your hand, pure loveliness. Susan is a dream.
Alexis R. Cohen, M.A.
Founder / Principal
Morning Sky Public Relations
I have had the pleasure and benefit of working with Susan at Math Solutions. Susan is the complete package-from strategy to design to implementation. She is the ultimate professional and has the rare quality of being service oriented in every aspect of her work. Susan understands the customers perspective and provides great insight into what motivates and resonates with the consumer. She consistently delivers on-time and on-budget even when deadlines are extremely tight. Susan has a high standard of excellence and an innate ability to bring out the best in every team member. She is a strategic thinker who is a master at translating written goals into graphic expressions. She has my highest recommendation. Everyone who has the opportunity to work with her will benefit from her experience and talent.
Tracy Kleine
Marketing Manager
Math Solutions
Susan has been helping me design my business logo, cards and website. She has been a dream to work with. Smart, patient, creative and a great listener, Susan has an amazing ability to organize ideas and create clean, alive, beautiful designs. I highly recommend her to everyone I know needing a business/web designer.
Maureen Morgan
Nutrition Educator
Flourish
Susan's creative leadership, work ethics, resourcefulness, compassion, organization, and clear communication made her superior as Creative Services Manager at Math Solutions. Susan was pivotal in shaping the design of publication and marketing projects, including the newest title, "Active Algebra: Strategies and Lessons for Successfully Teaching Linear Relationships." Susan genuinely listens and has the unique talent of fusing professionalism with a personal touch. Most importantly, Susan creates community through all she does.
Jamie Ann Cross
Editorial Manager
I turn to Susan whenever I'm in need of a printed marketing piece, web design, or help developing a marketing strategy. She's professional, dilligent, and always willing to go the extra mile to ensure a job is done right and on time. Her design style is clean, sophisticated and clearly communicates my message to my target audience.
Matthew Jung
Owner
88 HVAC
Over the years that I worked with Susan, I realized that she has a clear understanding of the basic principles of marketing and how to incorporate them into her work. It was also evident that she has an impeccable sense of design, but beyond her creative talents, she also exhibited a very practical approach to project management. She knows how to establish a realistic time line and how to coordinate input from multiple parties, even those whose cooperation sometimes waivered. I was consistently impressed with her ability to run meetings efficiently, to stick to an agenda, and keep everyone moving in a common direction. Best of all, she achieved her goals through gentle tact and quiet diplomacy and by building consensus. Susan is the perfect example of grace under pressure and she will bring strength and style to any organization lucky enough to enough to have her.
Anne Deckert
Director of Operations & Finance
It's been a great pleasure to have worked with Susan for several years at Math Solutions, and I congratulate anyone fortunate enough to work with her in the future. Susan is an absolutely first-rate designer. She is imaginative and creative, sharp, professional, responsive, cordial, and exceptionally fun to work with. Equally impressive is Susan's commitment to the success of all of her projects. Any opportunity to work with Susan is one that should be taken!
Fredda Assenzio, SPHR
Director of Administration and Human Resources
We recently completed a project with Susan in which she designed and coded a series of HTML templates for our e-mail campaigns. We've been extremely pleased with her work. Susan's thoughtful approach resulted in designs that successfully mirror our brand and company image. She showed a keen eye for our needs, and her attention to detail gave me peace of mind allowing me to focus on the larger priorities of our marketing strategy. Susan's own marketing experience gives her an edge that many of her competitors lack.
Tracey Schuyler
Math Solutions Professional Development
I trust Susan implicitly to manage projects with precision and efficiency. Susan's skills at project management are unparalleled. She works pro-actively and independently to create timelines and meeting schedules that ensure each job runs smoothly and in the most organized way possible. Susan Barclay is a consummate professional--someone I would hire again without hesitation.
Andrea Lane
former Marketing Manager
info_barclaydesign.net
415.215.8844
Capitola, California
